Your Channel Stats
Use your last 10 videos as a baseline — not your best-performing outlier.
3.0%
Avg likes + comments ÷ views × 100. YouTube average is ~3–4%.
Fill in your channel stats and hit Calculate to see your estimated sponsorship rate range.
— Tier
Your Estimated Rate Range
Integration
30s Pre-Roll
Read at the start of the video
—
Integration
60s Mid-Roll
Dedicated segment mid-video
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Top Deal
Dedicated Video
Full video about the sponsor
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How we calculated this
Subscriber tier
—
Niche CPM multiplier
—
Engagement adjustment
—
Views-based calibration
—
Formula
Base Rate × Niche × Engagement
Want the full picture?
Paste your channel URL and get a personalized analysis — actual brand matches, deal formats, and a rate optimized for your specific audience and niche.
Analyze My Channel →What moves your rate up or down
- Finance and tech niches command 2–2.5× what lifestyle pays
- Engagement above 5% adds a meaningful premium over 3%
- Brands pay for views, not subscribers — include your avg views in pitches
- Dedicated videos pay 3–5× pre-roll for the same audience
- Exclusivity clauses (no competitor deals) typically add 20–30%
- Read the full 2026 Rate Guide →
- Compare best YouTube sponsorship platforms →
- Learn how to find sponsors on YouTube →